• I have given Beteasy a real plug the last few years, but since it merged to Sportsbet, its been crap. Live chat is terrible, obviously have so many punters complaining, so must have 20 or so punters to each customer service rep. Spent 1 hr trying to find out how to get app on iphone, finally found out, no app, only android??
• BetEasy Android app for Samsung, Sony, HTC, LG, Motorola and more. Both of these mobile gambling applications are free to install and use an identical look and layout to deliver first-class remote betting via smartphone and tablet products.
• Speaking of BetEasy The Stars Group already owned the majority of BetEasy prior to this month. But they bought the rest of it in a deal announced during the first week of December. For the price of A$151 million, The Stars Group bought the remaining 20% interest in BetEasy. Further, TSG also paid A$100 million to settle a performance payment.

BetEasy.com.au Overview. BetEasy will soon be merging into online bookmaker Sportsbet. Sportsbet is Australia’s leading online bookmaker and punters with BetEasy will be assured the best betting experience when their accounts are transferred across to Sportsbet.com.au’s product. BetEasy.com.au are one of the market leaders in their weekly promotions are second to none with. Online bookmaker BetEasy will soon be merging with Sportsbet to become a bigger and better betting experience for punters. The merger between BetEasy and Sportsbet will see all customers who currently bet with BetEasy be migrated over to Sportsbet.com.au’s betting platform at the end of August.

• »News
• »The Stars Group Buys BetEasy Ahead of Flutter Merger

The moves continue in the runup to the 2020 deal that is likely to create the world’s largest online betting and gambling company. Flutter Entertainment is on tap to acquire The Stars Group in a £9.8 billion deal.

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Ahead of the finalization of the deal next year, The Stars Group just agreed to pay $250 million to acquire the remainder of BetEasy. This completes the buyout of the Australian online betting platform.

Flutter-TSG Refresher

On October 2, Flutter Entertainment, formerly PaddyPower Betfair, announced its intention to acquire The Stars Group (TSG), parent company of PokerStars. The combined valuation of the companies was said to be approximately £9.8 billion.

Upon the completion of the deal in the second or third quarter of 2020, the bigger company will be a “global leader in sports betting and gaming”. It will have approximately 13 million customers in more than 100 betting markets.

Australia will be one of the countries most affected by the move. With Sportsbet and BetEasy in the mix, the newly-combined Flutter-TSG company will own about 26% of the Australian sports betting market.

Speaking of BetEasy…

The Stars Group already owned the majority of BetEasy prior to this month. But they bought the rest of it in a deal announced during the first week of December.

For the price of A$151 million, The Stars Group bought the remaining 20% interest in BetEasy. Further, TSG also paid A$100 million to settle a performance payment that had been a part of the 2018 deal. In this deal, TSG acquired 80% of BetEasy. TSG will also repay $56.9 million of BetEasy loans outstanding for minority shareholders.

The acquisition should be complete within 90 days and settled in cash. However, if the deal is finalized after the Flutter-TSG merger, Flutter may complete the deal.

The Stars Group CEO Rafi Ashkenazi commented, “I’m delighted to reach this agreement for our BetEasy business. The launch of BetEasy through our acquisitions of CrownBet and William Hill Australia in 2018 created one of the leading operators in Australia and increased our exposure to a high-growth regulated market.”

Tripp Ready to Offload Company

Ashkenazi was complimentary of BetEasy’s outgoing CEO in the buyout press release. “Matt Tripp’s entrepreneurial spirit and vision has guided BetEasy since he founded the business, and we are glad he will oversee the transition as non-executive President.”

Tripp noted that the deal was the final chapter of the “long-term succession plan” for the company. “I know that this business,” he said, “which we founded back in 2013, is in very capable hands with a strong executive team and the backing of The Stars Group, who have been terrific partners and global leaders in this industry.”

Tripp’s journey in the business began at Sportsbet 15 years prior. Then, he bought that start-up business for $250K in 2005. He turned it into the top online bookmaker in Australia. Then, he sold it to Paddy Power for $388 million in a deal that was completed in 2011.

Through all of it, Tripp couldn’t have foreseen all of the regulatory changes and complications that would hit the market in the years since.

He told the Sydney Morning Herald that those changes, combined with taxes that include point-of-consumption taxes of 8% to 15%, have “fundamentally changed” the betting market. It was once an industry measured by customers and turnover. But Tripp said those numbers no longer guarantee profitable growth in today’s environment.

Beteasy Android App

“Success or failure in the Australian market will now be more heavily driven by how well operators adapt to the complex and challenging regulatory and taxation environment we operate in,” Tripp said.

Massive Market Share and Growth

With TSG in the process of owning 100% of BetEasy and Flutter owning Sportsbet, the combination of the companies will comprise a solid percentage of the Australian online betting market.

This merger of those entities, however, is on tap to be reviewed by the Australian Competition and Consumer Commission.

When TSG and Flutter each announced their third quarter revenues recently, they proved that the Australian market is in good shape and should respond well to the deal.

TSG’s revenue increased 8.8% in the third quarter of 2019 to $622.4 million. This was due, in large part, to the UK and Australian markets. And Australia, in particular, showed a 36.4% year-on-year increase to $71.1 million.

This coincided with Flutter’s 10% growth in the third quarter to £533 million. The 19% increase in Sportsbet revenue alone was a positive that partnered with the growth of TSG.

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On the news of the TSG buyout of BetEasy, TSG shares rose from $23.92 to $24.25. It then hit a high of $25.56 this week. Its stocks have been a bit shaky since then, but the merger with Flutter remains very highly anticipated.

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BetEasy.com.au Overview

BetEasy will soon be merging into online bookmaker Sportsbet. Sportsbet is Australia’s leading online bookmaker and punters with BetEasy will be assured the best betting experience when their accounts are transferred across to Sportsbet.com.au’s product.

BetEasy Offers

BetEasy.com.au are one of the market leaders in their weekly promotions are second to none with daily bonus offers and bet back specials across a wide range of sports and racing codes.

Live Stream Sky Racing 1 & 2

BetEasy have officially launched their Sky Racing 1 & 2 Live Stream service with members able to stream both channels viaBetEasy’s desktop site or mobile app. To watch the Sky Racing channels, you must be aBetEasy member located in Australia and have either signed up in the last three months, or have placed a bet in the last two years.

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Live Vision

BetEasy prides itself on being the ‘Home Of Live Vision’ with rights to show the AFL, Racing, Tennis, Soccer and NBA live on your computer or mobile. Their product also has in play stats and information to give you an edge when betting live.

BetEasy Card

BetEasy has recently released their ‘BetEasy Card’ which allows punters to easily withdraw or spend their winnings anywhere in the world that Visa is accepted. No longer do you have to wait for lengthy withdrawals.

Multi Express

Multi Express is a nice BetEasy offer which you can place a multi bet with minimal effort and time which we love.

Beteasy Android App

Racing Replays

BetEasy have teamed with Racing Victoria to provide free racing replays for all Victorian meetings to users. This gives you the punter the best available information and vision to do your form with.

BetEasy Overview

BetEasy will quickly stamp themselves as being one of the leading online bookmakers in Australia which is no surprise when you look at the team behind the company.

We use BetEasy ourselves and definitely recommend them to bet with as they provide market leading odds on all races and sports as well as some of the best daily promotions.

If you’re looking for an online bookmaker to use solely or looking for a secondary bookmaker we can definitely recommend BetEasy.

How do I sign up with BetEasy?

It's never been easier to join BetEasy! You can register at BetEasy in a matter of minutes and start betting on your account instantly!

Why should i bet with BetEasy?

BetEasy are a trusted bookmaker in Australia. They have a huge range of markets including AFL, NRL, Soccer, Spring Carnival Racing and more!

Do BetEasy offer Sign-Up Offers for new customers?

Beteasy Android

Unfortunately, No. BetEasy do not offer new customers a sign-up bonus regardless of what state you're in. Recent legislation introduced prevents all Australian bookmakers from offering new customers incentives to bet, this includes BetEasy.